Entering the US Market

Our client is a Mexican-based loyalty rewards company that provides services to small and medium food & beverage establishments across the country.  As part of their strategy, they aim to continue growing by expanding their operations into the U.S.

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Client Challenges

• Lack of knowledge of the U.S. market (e.g. size, pricing, target clients, competitors, business dynamics)

• Undefined international operating model

• Absence of qualified personnel to accomplish US expansion objectives

• Gridlock in cultural, language, and communication channels 

• Regulatory landscape and political risk factors

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How Nepanoa Added Value

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We accompanied our client through the North Star and Execution Strategy phases of the Nepanoa Transformation Lifecycle to establish the roadmap towards a successful expansion.  The Nepanoa team fully immersed itself as part of our client’s team, bringing the right knowledge, unparalleled commitment, and expertise to “get things done”.

North Star - Ideated how the future looks for the client from a business, people, and technology perspective during and after the U.S. expansion

• Led North Star workshops to determine in detail the client’s target operating model in the U.S.

• Defined what success looks like for our client in the U.S.

• Conducted assessment across finance, IT, human resources, processes, and legal teams to gauge the client’s U.S. market readiness 

• Performed market analysis to define how to win the U.S. market: geographies, competitors, price, ideal client, market size, and SWOT.

• Developed the client’s North Star profile, providing a clear vision of what will be accomplished

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Execution Strategy - Determined and mapped out the necessary strategic initiatives to achieve our client’s North Star.