A Mexican loyalty rewards company partnered with Nepanoa to expand into the U.S. Facing challenges like market unfamiliarity and regulatory risks, Nepanoa guided the client through its North Star and Execution Strategy phases. Together, they defined the target operating model, assessed market readiness, and built a clear Go-to-Market strategy. Today, the client has a detailed roadmap to successfully grow its presence in the U.S. market.

Mexico is a strategic destination for US companies, offering nearshoring opportunities, a growing workforce, and strong trade ties—accounting for 14.5% of US trade last year. The booming startup scene, backed by over $15B in VC investments, also highlights Mexico’s innovation potential. With its strategic location, skilled labor, and leadership in key industries, Mexico presents a compelling opportunity for businesses ready to expand and invest in a dynamic market.

This report focuses on both the opportunities and challenges Mexico faces in solidifying its position as a global economic powerhouse.

Stay ahead of Mexico's Nearshoring opportunities. By downloading the summary, you will be able to:​ ​ Identify the sectors that stand to benefit the most from these incentives. The summary provides a clear outline of which industries are eligible for these strategic advantages. ​ Gain insights into the specific pre-implementation actions required for alignment with decree standards. ​ Understand the percentage of tax reduction and the deductibility for empl

Mexico offers strong opportunities for business expansion, supported by trade agreements like the USMCA and a skilled, cost-effective workforce. Cities like Mexico City and Monterrey are top-rated for trade ease. However, factors such as industry fit, evolving tax laws, and complex contract enforcement must be considered. With the right local guidance, companies can successfully navigate these challenges and thrive in Mexico’s dynamic business environment.

Mexico is the second-largest exporter of manufactured goods in the Americas, offering a strategic, cost-effective alternative to China and India. While China leads global production, Mexico’s proximity to the US, skilled labor, quality certifications, and strong trade agreements like USMCA make it an ideal manufacturing partner. Nepanoa helps businesses find the best manufacturing options and integrate them seamlessly into their expansion plans.

American companies seek skilled Mexican workers in key sectors like healthcare, IT, and manufacturing. With a large, educated labor force and programs like the TN visa facilitating employment, Mexico provides strong talent for roles such as nurses, IT engineers, and manufacturing specialists. Mexico’s high number of engineering graduates and growing digital expertise make its workforce especially attractive for U.S. businesses adapting to post-pandemic demands.

Mexico’s manufacturing strength attracts top global companies, offering a cost-effective, high-quality workforce. Key industries include automotive (Mexico is the 4th largest exporter globally), aerospace (with $33B in foreign investment annually), medical devices (over 600 manufacturers), and electronics (especially in Guadalajara’s tech hub). As companies shift from Asia, Mexico stands out as a strategic manufacturing partner for global growth.

Manufacturing in Mexico offers key advantages: lower costs, a skilled workforce, and access to over 50 free trade agreements. Businesses can start operations through standalone entities, contracts, joint ventures, or acquisitions. Programs like IMMEX further reduce costs by allowing tax-free imports. With Nepanoa’s expertise, companies can confidently navigate their manufacturing journey in Mexico, maximizing efficiency and success.

Relocating business functions to Latin America helps companies reduce costs, manage risk, and boost efficiency. Mexico stands out due to its talent, time zone, culture, and location. However, challenges like regulatory hurdles, talent retention, and cultural misalignment must be addressed. Nepanoa’s experienced team supports clients through every phase—evaluation, setup, recruitment, and management—ensuring a successful, efficient transition into Mexico.

Nearshoring—relocating operations to nearby countries—offers cost savings, better communication, and greater supply chain control. In 2022, trends like specialized talent, enhanced cybersecurity, and tech innovation have fueled nearshoring’s rise, with Latin America emerging as a prime destination. Mexico stands out thanks to its proximity, skilled workforce, strong trade agreements, and logistics infrastructure, making it an ideal nearshoring option for US companies.

A US-based plastics manufacturer with two plants and 300+ employees expanded to Monterrey, Mexico to meet partner demand. Nepanoa managed the project, establishing a 150-person operation in under 12 months. Overcoming regulatory changes, cultural differences, and staffing challenges, Nepanoa guided the client through its Transformation Lifecycle, from strategy to execution, ensuring a smooth launch despite COVID-19 delays. Today, the client successfully operates and grows in

Mexico’s expanding infrastructure offers major advantages for US companies, with extensive highways, 117 ports, and 3,389 kilometers of railroads. Ranking 48th globally for infrastructure, Mexico's strategic location, strong trade agreements, and well-developed manufacturing networks make it a key ally for international commerce. Its connectivity boosts efficiency, enabling US businesses to strengthen operations and supply chains.