top of page

Envisioning the Future for your Company: Define your North Star through Design Thinking

Planning for the future, especially in uncertain times, can be a daunting and challenging task. For many companies, business transformation is a necessary step towards growth, however, it often comes with great impact. Setting a North Star serves as a guiding path for any business and is a process that can be applied to any industry.

Through strategies and methodologies such as design thinking, we can define problem-solving techniques through a collaborative approach, providing an effective way to foster company values and set clear definitions of where you see your company heading.

At Nepanoa we focus on not only guiding you through the North Star definition process, but on also providing expert knowledge of your industry and profound research to inform your decisions.

Here are 3 key reasons why you should define your North Star:

It provides clarity

With a defined North Star, all stakeholders will be able to fully understand where the business is headed. It allows for a clear vision of what the future of your company should look like.

It provides direction

A North Star sets a clear path to follow through the transformation process. Having a clear goal can steer decisions towards better achieving them. It also allows your whole company to be on the same page as to what the expectations are and what to keep in mind moving forward.

It helps you focus on your customer

A North Star is an effective way to define whether or not you are generating value for your customer. Design Thinking strategies are human-centered for a reason. They allow you to understand whether or not you are solving a problem for your user or customer and if the solution you are providing is enough.

In business, there is no such thing as “standing still”. Through design thinking, collaborative sessions, tailored strategies and workshops, let us assist your company in developing and defining your North Star.



bottom of page